New Tech & AI Practice Launch
New Technology Practice launched to connect creativity, media & customer experience.
Entries by Helen Purcell
Dentsu Creative Aotearoa Awarded Silver at Cannes Lions 2026 with Reverse Media Schedules
The platform was also one of only 18 campaigns across the globe, nominated in the highly coveted Cannes Titanium Lion, which recognises work that breaks new ground and challenges industry conventions.
Jared Pollock joins dentsu Aotearoa to lead next-generation social offering
dentsu has appointed Jared Pollock as Head of Social, reinforcing the agency’s commitment to building a social offering designed around culture, creators and communities.
FreshChoice turns the South Island’s largest fun run into a world-first virtual shopping spree
The annual City2Surf fun run sees more than 10,000 novice runners stepping out of their comfort zone. So, FreshChoice added extra motivation to the course, through virtual ‘shopping carts’ concealed in each runner’s racing bib.
Woolworths Turns Hot Cross Buns Symphonic in New Easter Campaign
Dentsu has partnered with Woolworths to transform the iconic tune Hot Cross Buns into a full orchestral performance, celebrating the retailer’s biggest hot cross bun range yet.
